The Next Next Level
In the old days, fame was like pornography-you knew it when you saw it. Fame was life-altering. And so, for that matter, was fandom, which was huge and obsessive and far-removed from what it worshiped.
In his multi-hyphenate ambitions, the musician who calls himself Juiceboxxx couldn't be more modern-you might call him a rock musician-hip-hop artist-DJ-record executive-energy drink-magnate-t-shirt entrepreneur. But in his tireless, lonely, possibly hopeless pursuit of artistic success on his own terms and his own terms alone, Juiceboxxx is a man of the old school. No club is too dank, no futon too grubby-every indignity is worth it, if it helps him get to the next, next level.
Acclaimed journalist Leon Neyfakh has been something more than a fan of Juiceboxxx since he was fifteen years old, when he booked a show for the artist in a church basement. And though their trajectories over the next decade could not have been more different, Juiceboxxx's wandering, difficult path toward success would continue to haunt Neyfakh- was art really worth all the sacrifices? And if it was, how did you know you'd made it?
Much more than a brilliant portrait of a charismatic musician always on the verge of something big, The Next Next Level is a wholly contemporary story of art, obsession, fame, and ambition-and also viral videos, rap-rock, and Japanese t-shirt enthusiasts.
We Also Recommend
100 Great Businesses And The Minds Behind Them- Revised & Updated
Paperback or Softback